Which of the following is NOT a part of the marketing mix?

The marketing mix traditionally consists of four key components: Product, Price, Place, and Promotion, often referred to as the 4 Ps. Each element plays a critical role in the process of marketing goods and services.

Product refers to the goods or services offered to meet customer needs. Price is what customers pay for the product, which can influence buying decisions. Promotion encompasses the strategies used to communicate the benefits of the product to potential customers, which includes advertising, sales promotions, and public relations.

While Process can be an important part of overall business operations and may influence service delivery, it is not one of the fundamental components of the marketing mix. Therefore, Process is correctly identified as not being part of the classic marketing mix. Understanding the marketing mix is crucial because it helps businesses strategize effectively to meet customer demands and compete in the marketplace.