Which of the following is a psychological factor that influences consumer buying?

Brand recognition is a psychological factor that significantly influences consumer buying behavior. It refers to the consumer's ability to recognize and recall a brand, which can affect their purchasing decisions. When consumers are familiar with a brand, they often feel more comfortable purchasing products from it, believing that they will have a positive experience based on previous interactions or perceived reputation. This familiarity can lead to brand loyalty, as consumers may favor recognized brands over unfamiliar ones, even when considering similar products. The influence of brand recognition on buying behavior illustrates the impact of psychological factors in the decision-making process, emphasizing the role of perception and memory in consumer choices.