Which of the following best describes the goal of a market penetration strategy?

A market penetration strategy primarily focuses on increasing sales of existing products to current customers and potentially drawing in new customers within the same market. This strategy emphasizes the importance of maximizing market share by boosting the volume of sales rather than venturing into uncharted markets or creating new products.

Businesses often employ pricing strategies, promotional campaigns, or improving customer service to persuade existing customers to buy more or to entice new customers to choose their products over competitors. As the goal is to deepen the relationship with current customers and enhance their purchasing frequency, this makes option C the best representation of a market penetration strategy's objective.

In contrast, the other options focus on different strategies; one suggests entering new markets with existing products, another focuses solely on attracting new customers, and the last discusses developing new products entirely. These approaches relate more to market development or product development strategies rather than market penetration.