What type of data is considered primary research?

Data obtained through firsthand methods like surveys is classified as primary research because it is gathered directly from the source or subjects involved. This method allows researchers to collect unique insights and specific information relevant to their particular study or inquiry. Primary research includes various techniques such as interviews, observations, and experiments, essentially any collection of data that has not previously been published and reflects the researcher’s direct engagement with the subject matter.

On the other hand, the other options involve secondary data sources or analysis methods. For instance, data collected from government reports, while potentially useful, is categorized as secondary research since it compiles information collected by other entities. Analyzing marketing trends typically utilizes data that has already been published and interpreted, thus also representing secondary research. Lastly, summarizing previous studies involves using existing research findings, which do not originate from the researcher’s own efforts. Therefore, option B stands out as the correct choice by embodying the essence of primary research.