What is a "target market"?

A "target market" refers to the specific group of consumers that a business aims to reach with its products or services. This group is identified based on shared characteristics such as demographics, interests, behaviors, and needs. By focusing on a target market, companies can tailor their marketing strategies, product features, and communication efforts to effectively connect with that group, increasing the likelihood of successful engagement and sales.

Defining a target market allows businesses to allocate resources efficiently and create marketing messages that resonate with the selected audience. It contrasts with broader concepts like a general audience or the entire market, which do not provide the same level of focus and may dilute marketing efforts. The concept of a target market empowers businesses to position themselves strategically within a competitive landscape without trying to appeal to everyone, which can often lead to ineffective marketing.